click to contact us

Discover How to Market to Preforeclosures Online

              My website helps me generate a ton of leads.  I have a keyword rich website that is optimized so that people searching for foreclosure solutions can easily find our website,  We give plenty of good, free information to the homeowner on our website, and hope that it provides them with enough information to contact us further about working with us.

              A professional, well designed website can also really help improve your professional image when working with homeowners.  This can bring you extra credibility and perhaps give you the appearance of being a larger company than you really are.

              While you can develop a great website with a ton of useful information, it doesn’t really help you if people can’t find it!  To combat this problem, there are a couple of things you can do.

              The first is to contact your prospects offline, and drive them online.  In other words, when you direct mail, or run print ad campaigns, make sure you include a URL so that people seeing your marketing can find you online.  We like to contact people off online and then drive them online, to help deliver plenty of good quality information to our prospects.

              The second thing you can do is spend money on Search Engine Optimization (SEO), so that people surfing the web can find you directly.  While a site that is optimized is a fantastic tool, it’s not always the easiest task to accomplish.  The beautiful thing about a site for PreForeclosure prospects is that they can find you before they are served with legal foreclosure papers, allowing you to have no competition when speaking to the homeowner about a solution.

              The next step to optimizing your site is to determine which keywords people are searching for.  If you don’t know what you prospects are going to type into the favorite search engine, you can’t optimize your site to appear as a match for them.

              Once you’ve determined what your keywords are, it’s essential to fill your pages with content rich information driven by the keyword analysis that you’ve undergone so people will find your pages.

              After your content is written, providing inbound, relevant links to your web pages is one of the best ways to improve your site’s ranking.  You’ll want to get links from other real estate and foreclosure related sites, not unrelated sites like from your uncle’s pet shop!

              Having a website is great way to generate more leads, but people have to be able to find it.  The easiest way to ensure this is to make sure that all of your offline marketing includes a way to contact you online, followed by making sure that your site has been optimized so that people searching online for information on how to stop foreclosure can find your site.